The National Wine Agency of the Ministry of Agriculture of the country of Georgia reports that Georgian global wine exports continue to grow, posting 13% above 2020 with exports to the U.S. running 35% ahead of last year. This follows five consecutive years of similar growth year over year. The Head of Marketing & PR of the Georgian National Wine Agency, Tamar Metreveli, says, ”So far this calendar year, Georgia’s growth in total wine exports has brought 7% more income into our country. The U.S. continues to be a priority export market, drawing the highest ex-cellar price which reflects the American wine-drinking public’s desire for quality and interest in regions and grapes produced around the world. This, coupled with the growing access to Georgian wine through our long-term market development program, provides an exceptional opportunity for growth.” The U.S. program is led by Marq Wine Group. Principal campaign elements include:
Direct trade marketing campaigns to increase the depth and breadth of Georgian wines represented in the U.S.: at the campaign’s outset in 2015, 60 Georgian producers were represented in the U.S.; today, more than 200 producers are present;
A media relations program, which last year delivered 105 billion impressions;
A monthly trade e-newsletter, which boasts an impressive 21% open rate;
Access to Georgian wine information through the creation of and frequent updates to WinesGeorgia.com, including a Winery Directory which grows monthly and currently includes 295 winery profiles;
Social media presence on multiple channels, with particular focus on Instagram (photos, graphs, maps) and YouTube, which includes original 90-second video introductions of Georgian winemakers and wineries;
Efficient marketing and advertising partnerships with leading wine and wine/consumer crossover publications; Virtual and live seminars and tastings.
More About Georgian Wines and Winemaking The country of Georgia sits on the eastern edge of the Black Sea, at the crossroads of Europe and Asia. This tiny country — slightly smaller than Connecticut — is a hotspot of bio-diversity and home to more than 525 indigenous grape varieties. In 2015, archaeologists working in Georgia discovered ancient qvevri containing the residue of cultivated grapes. Using archaeological, biomolecular, and other methods, researchers dated these artifacts to 6000 BCE, during the Neolithic Period. A research report published by the U.S. National Academy of Sciences describes the discovery as the earliest evidence of viniculture and winemaking. In 2013, the United Nations added qvevri winemaking to the UNESCO list documenting humanity’s intangible cultural heritage and, in 2021, qvevri were the first non-consumable to be granted a Protected Geographical Indication (PGI) designation. YouTube FB: @winesgeorgia IG: @winesgeorgia Twitter: @Wines_Georgia Media Contact Christine Deussen Deussen Global Communications, Inc. New York, NY Mobile: [email protected] Trade & Strategy Contact Julie Peterson Wines of Georgia — U.S. Office Marq Wine Group Washington, DC Mobile: [email protected] Source: The National Wine Agency of Georgia